In every case, send a short cover letter addressed to the person you want your material to be considered by… This means that you send your story to the city editor of the newspapers; the news directors of the radio and TV stations; and the managing editors of the various trade publications. It will do you no good what-so-ever, to send your material to the advertising, circulation or business managers - describing how you’re a long-time advertiser, subscriber or listener. The most important thing is that you make contact with the person who has the final say as to what is to be published or broadcast, and at the bottom line - this person’s use of your material will somehow make him a “hero” to his or her readers, viewers or listeners.

The cover letter should be a short note. Go to a paper supplier - tell him you want a hundred or so sheets of good bond paper - 8 1/2 by 11″ preferably in a pastel color such as blue or ivory - and that you want this paper cut into quarters, giving you a grand total for 400 sheets of note paper. “From the desk of…” note sheets are too elaborate until the people you’re contacting get to know you - first time around, and until they use your material, don’t use these semi-formal note sheets…

On this note sheet, begin with the date across the top - skip a couple of spaces and then quickly tell the recipient of the note: the attached material is new and should be of real interest to his readers, viewers or listeners. We advise our dealers and distributors of MONEY MAKING MAGIC - our regular publication for serious wealth builders and extra income seekers - to send the following note to the editors and news directors of the media in their areas:

“Here’s something that ’s new, and for a change, truly helpful, to people trying to cope with inflation - the soaring costs of living - and those engaged in building extra income businesses of their own. Should be of real value - interest - to your readers. Please take a look - any questions, or if you need more info, give me a call at: (503) 666-5824…” Then, of course, you skip about four spaces, type your name, your business name, and your address - sign your name above where you’ve typed it, and staple this note in the upper right hand corner of your news release. This note should be typed and double-spaced.

So now, you’ve got a cover letter, and you know who to send it to… We type up one such note, and take it to a near-by quick-print shop. They xerox the note 4 times, past these 4-copies onto one sheet of paper, print 50 to 100 copies, and cut the paper into individual notes, all for less that $10… Do not try to save money by photo-copying or xeroxing – a photo-copy is a photo-copy is a photo-copy, and will not do the job for you…

Publicity For Your Home Based Business