Now you need the actual publicity release, which also must be “properly” written if you expect it to be used by the media. Above all else, there’s a proper form or style to use, plus the fact that it must be typed, double-spaced, and short - about a half page in total length.

About an inch from the top of the paper, with an inch and a half margin on each side of the paper; from the left hand margin, type in all capital letters: PRESS RELEASE: Then, underline these words. Immediately following the colon, but not in all capital letters, put in the date. Always set the date forward by at least one day after the day you intend to mail the release.

On the same line, but on the right hand side of the page, and in all capital letters, write the words, FOR FURTHER INFORMATION: Underline this, and immediately below, but not in all capital letters, type your name - your phone number - and your address…

Skip a couple of spaces, then in all capital letters – centered between the margins - type a story headline, and underline it… Skip a couple of spaces, and from the left hand margin, all in capital letters, type the words, FOR IMMEDIATE RELEASE: From there on, it’s the news or publicity story itself.

You can write the headline before the story, and then a story to fit the headline - or the story before the headline, and then a headline to fit the story - either way, it’s basically the same as writing a space ad or a sales letter… You attract attention and interest with the headline and fill in the details with your story.

Here’s an example of the headlines we use on publicity blurbs for MONEY MAKING MAGIC:

HELP IN MAKING ENDS MEET

NEW PUBLICATION FOR EXTRA INCOME SEEKERS

Notice how we continue to sell or involve the editor – His readers are always looking for better ways to make ends meet, and he’s specifically interested as to what our promise involves… He wants his readers to “think well” of him for enlightening them with this source of help, so he reads into the story to find out who, what and how…

Publicity For Your Home Based Business: Cover Letter