Choose the media most likely to carry your press release. Select those that carry similar write-ups on a regular basis.

Always use a cover letter of some kind. It pays to call ahead to find out the name of the person you should be sending your press release to.

Use the proper press release form, complete with a headline that will interest the man deciding whether or not to use your item.

Be sure your press release is letter perfect - no typo’s or misspelled words - and don’t photo-copy - always have each letter or press release individually typed or printed.

When your item is used, send a thank you note or call the editor on the phone and thank him for using your press release.

Never, but never call or write an editor demanding to know why he didn’t use your press release, why he had it rewritten or cut it short - just try, and try again!

Publicity For Your Home Based Business: Publicity Release