Publicity For Your Home Based Business: Summary

Choose the media most likely to carry your press release. Select those that carry similar write-ups on a regular basis.
Always use a cover letter of some kind. It pays to call ahead to find out the name of the person you should be sending your press release to.
Use the proper press release form, complete with [...]

Publicity For Your Home Based Business: Publicity Release

Now you need the actual publicity release, which also must be “properly” written if you expect it to be used by the media. Above all else, there’s a proper form or style to use, plus the fact that it must be typed, double-spaced, and short - about a half page in total length.
About an inch [...]